Play for Kids

No matter who the audience, trust is an essential part of the equation. When making content for younger audiences we must work even harder to earn that confidence as we are communicating not only to kids, but their parents and guardians too.

This relationship can only be procured through action – by making experiences that are not just inspiring and fun, but are also valuable and ethical.

The first part of this comes through respecting your audience. We don’t make great ‘kids content‘, we just make great content. When it comes to play, kids are some of the most discerning gamers out there. Whilst content for young players is by necessity focussed and uncomplicated, simplicity is anything but simple.

When it comes to kids brands used in play, authenticity means more than just getting logos and characters right. Our role is to translate the essence of brands into the language of play and do so in a manner that feels like a seamless, natural extension of the core brand identity. Making time with your brand joyful and meaningful is a win for everyone. Happy kids, parental confidence and positive connections all round.

If trust earned through quality is the means, then value via measurement is the end. Tracking interactions is nothing new, but observing exactly how players learn, where they get stuck, how they evolve means that we can make products that change with the player. Understanding your audience makes it possible to deliver more resonant, more meaningful and ultimately, more valuable experiences.

Child’s play!