Rise up and be heard!
A first of its kind game app for Unicef
As game developers we partnered with our friends Nexus Studios to create 'Right Runner' for Unicef Latin American & Caribbean, a first of its kind game app that aims to inspire, empower and inform children of their rights.
Working with Nexus Studios’ concept and creative assets, we crafted a tight and responsive gaming experience set across five distinct environments, each illustrating real scenarios in which children might find themselves. The game at it's heart is a fun, vibrant, cool and compelling experience, keeping users coming back for more while seamlessly carrying an important message about their rights.
The game is a free to download app for Android and iOS and is optimised to ensure great performance on low end devices across the globe, suitable for reaching as wide an audience as possible.
Launched on the 30th anniversary of the UN Convention on the Rights of the Child and World Children’s Day, Right Runner is free to download from the App Store and the Google Play Store.
@UNICEF has just launched Right Runner, a fast-paced mobile game to inspire, inform & empower children and young people on their rights. Learn more, download and play: https://uni.cf/37utJsW #ForEveryChild #CRC30
UNICEF launches Right Runner game to inspire players to take action on child rights. http://ethicalmarketingnews.com/ unicef-launches-right-runner-game-to-inspire-players-to-take-action-on-child-rights @UNICEF
Unicef has created 'Right Runner' as a vehicle to raise awareness of young people's rights worldwide. It was made to commemorate World Children's Day and for the 30 years of the Convention on the Rights of the Child.