We asked McD’s fans a simple question, "What’s your McDonald’s Moment?"

McDonald’s wanted to activate & celebrate the love that people feel for the brand and their core products. To remind people why they love the McDonald’s brand experience and it’s role as part of the fabric of Britain.

Visitors were invited to share their McDonald's memories which were then selected, illustrated and finally animated within a beautiful interactive experience.

The results were spectacular with social media lighting up as people discovered and shared the site. By the end of it's campaign run, 100 Moments had racked up an incredible 121.1 years of audience time and earned us a host of awards across the web.