100 McDonald’s Moments

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We hooked up with the gang at Razorfish to deliver McDonald’s UK their first taste of delicious Goodboy HTML awesomeness! The increasing prevalence of iPad as a go-to platform for gobbling up consumer content meant that Flash wasn’t going to cut it on this piece.

The result is a rich, interactive website that gives away no clue as to what’s making it tick under the hood. Using our approach of not only responsive design, but also CPU handling, the site scales it’s performance as well as it’s layout based on where it finds itself deployed.

Already earning itself a coveted FWA Cutting Edge Award, it’s a perfect example of how we like to blend great design with latest tech to pull off sites that challenge what type of content user’s expect to see in their mobile and tablet browsers.

A great UGC angle and awesome looks wrap up the package with a sweet illustrative style and slick, interactive animations. Be sure to swipe up the guitar for some tasty licks & high-five good old Ronald!

Grab your ‘Pad and spend a Moment with it!

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Overview

A tasty HTML treat on iPads and desktops for Maccy D! Fully user driven, visitors submit their own 'McDonald's Moment' and if selected they get illustrated, animated and added to the site.

Client

Razorfish

Skills

Client Work
HTML5
iOS
Websites